DETROIT—Nothing marked the long-awaited revival of glitz and giddy optimism at this city's annual auto show Monday more than Porsche, which, after a three-year absence, returned to the event with one of its most exotic sports cars yet, a gleaming 918 racing coupe.
Porsche returns to the Detroit auto show this year with the stylish, hybrid 918 racing coupe, a concept car boasting more than 760 horsepower. Detlev von Platen, president of North American operations, talks with WSJ's Jonathan Welsh about the company's hybrid pipeline and its outlook for the U.S. market.
The much buzzed-about return reinforces the high hopes that Porsche Automobil HoldingSE, as well as other luxury-car makers, have for this year's U.S. auto market, where Porsche's sales rose 29% in 2010. Speaking at the Detroit auto show, Porsche's chief executive, Matthias Mueller, said he expects Porsche's global sales to climb again in 2011 after rising roughly 25% to 95,000 last year.
But the high-performance concept car's premiere belies what is driving much of the German sports-car maker's sales and profit growth these days: its nonsports cars, the Panamera luxury sedan it launched in 2009 and its Cayenne sport-utility vehicle. And Porsche plans to shift further into nontraditional sports cars soon with a smaller version of the Cayenne that is tentatively dubbed the Cajun.